Culture - Union and Management Working together, Staff has good work ethics

Financial - Good cash reserves to invest, Good relations with Investors and Banks

Human Resources - Respected by both staff and management, Ability to staff, when truly in best interest of all

Intellectual Property - Good fashion design team, Some manufacturing processes are very valuable

Relationships - Supplier relationships are good

Marketing - Marketing needs to be more pro-active, Market intelligence in terms fashion trends needs be improved

Operations - Benchmarking with Asian competitors show we are below them

Process - Some processes are too complicated

Sales - Needs to better position in mind of Millenniums

Technology - Wedded to some old technology, Competitors and new entrants have latest technology

Financial - With current cash reserves we can invest in multiple new initiatives

Human Resources - Staff provides various new suggestions for improvements

Financial - If we do not change, long term survival in doubt.